MERCHANDISER & COMMERCIAL MANAGER
PERSONAL PROFILE I’m a passionate professional in love with identifying real customer expectations, analyzing products and processes. In order to increase sales base on teams focus alignment.. Experienced Merchandiser in international environment with a demonstrated history of working in the apparel, footwear and fashion industry. WORK HISTORY Merchandiser & Commercial Manager CUPLÈ| October 2018 – present (Spain) Merchandiser & Commercial Manager – Leading 11 people in different departments with a goal of 6% minimum sales increase per year. -Implementnew tools & Kpi ́s for analyzing strategy performances. -Training team to reach a higher standard on processes. -Create a balanced map of products based on client types and needs with design & buyer department -Analyze the purchase and supply chain to increase the income statement of the business optimizing margins. Buying Merchandiser Manager AFA LUXOTTICA-OAKLEY| October17 -October 18 (Italy). -Responsible to maintain the KPI ́S: Budget, Margins, Forecast, Profitability. -Definition Brief document to create a balance map of product: indicating target consumer and product segmentation by type of collection and geographic area. -Develop product presentations to train the sales international team. Merchandiser Manager Women Footwear GEOX| May 2015- September 2017 (Italy). -Definition of the global footwear strategy, based on qualitative & quantitative analysis. -Develop product pricing & position strategies. -Monitorize the basis the Sell In-Sell Out outcomes. -Develop Product Presentations to train the sales/buying net work. Different Rolesas: Head of Visual Merchan, Product Manager & Buyer Zara Man. TEMPE_INDITEX| January 2008- March2015. (Spain). ACADEMIC BACKGROUND EEME BS School. Postgraduate Digital Marketing 2018-2019.(Alicante). Università degli studi di Roma “La Sapienza” Sócrates -Erasmus scholarship 2000 – 2001.(Rome). University of Bask Country, U.P.V. Bachelor in Law 2002. (Spain).ACADEMIC BACKGROUND EEME BS School. Postgraduate Digital Marketing 2018-2019.(Alicante). Università degli studi di Roma “La Sapienza” Sócrates -Erasmus scholarship 2000 – 2001.(Rome). University of Bask Country, U.P.V. Bachelor in Law 2002. (Spain).