Maricarmen Blanco

MERCHANDISER & COMMERCIAL MANAGER

PERSONAL PROFILE
I’m a passionate professional in love with identifying real customer expectations, analyzing products and processes. In order to increase sales base on teams focus alignment.. Experienced Merchandiser in international environment with a demonstrated history of working in the apparel, footwear and fashion industry.

WORK HISTORY
Merchandiser & Commercial Manager
CUPLÈ| October 2018 – present (Spain)
Merchandiser & Commercial Manager
– Leading 11 people in different departments with a goal of 6% minimum sales increase per year.
-Implementnew tools & Kpi ́s for analyzing strategy performances.
-Training team to reach a higher standard on processes.
-Create a balanced map of products based on client types and needs with design & buyer department
-Analyze the purchase and supply chain to increase the income statement of the business optimizing margins.
Buying Merchandiser Manager AFA
LUXOTTICA-OAKLEY| October17 -October 18 (Italy).
-Responsible to maintain the KPI ́S: Budget, Margins, Forecast, Profitability.
-Definition Brief document to create a balance map of product: indicating target consumer and product segmentation by type of collection and geographic area.
-Develop product presentations to train the sales international team.
Merchandiser Manager Women Footwear
GEOX| May 2015- September 2017 (Italy).
-Definition of the global footwear strategy, based on qualitative & quantitative analysis.
-Develop product pricing & position strategies.
-Monitorize the basis the Sell In-Sell Out outcomes.
-Develop Product Presentations to train the sales/buying net work.
Different Rolesas: Head of Visual Merchan, Product Manager & Buyer Zara Man.
TEMPE_INDITEX| January 2008- March2015. (Spain).

ACADEMIC BACKGROUND
EEME BS School.
Postgraduate Digital Marketing 2018-2019.(Alicante).
Università degli studi di Roma “La Sapienza”
Sócrates -Erasmus scholarship 2000 – 2001.(Rome).
University of Bask Country, U.P.V.
Bachelor in Law 2002. (Spain).

ACADEMIC BACKGROUND
EEME BS School.
Postgraduate Digital Marketing 2018-2019.(Alicante).
Università degli studi di Roma “La Sapienza”
Sócrates -Erasmus scholarship 2000 – 2001.(Rome).
University of Bask Country, U.P.V.
Bachelor in Law 2002. (Spain).